Organic clothing has gained massive popularity among the masses of the present century for a vast number of reasons.
1. Pollution
Fast fashion is the third most pollutant industry in the world. Manufacturing and shipping clothes uses massive amounts of toxic chemicals and leaves tons of waste. the average American tosses 82 pounds of textile waste each year.
2. Scarce resources
A pair of jeans and a t-shirt takes 5000 gallons of water to produce - 12 times what the average person drinks in a year. Top scientists warn that a water crisis is looming, and the World Economic Forum rated water scarcity the single most important global risk over the next ten years. Companies who can adapt to sustainable practices, using less water, will earn respect from their customers - and will be well placed to survive when water supplies are less abundant, and more expensive.
3. Employees
All too often, the fashion industry falls short in paying a living wage and providing safe conditions for its workers. Who can forget the 2013 factory collapses in Bangladesh, which killed over 1500 people, and caused outrage at the mass market brands who manufactured there? Customers want to feel great about their clothes, and that includes feeling great about how they were made. Fair wages and happy workers are ethical policies - and they are a strong selling point.
Organic #clothing #
nice work
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