The swimwear market has started pacing with the considerable growth rate of 35% past year to the tune of Rs 1000 to 1200 cr.
- The styles available under high end brands are great with hand embroidered features, luxury beading, hardware features, and so much more.
- The premium swimwear manufacturers and designers focus on the comfort level of premium swimwear as it has a high impact on the consumer’s purchase decision.
In fact, most of the designers working to make the perfect luxury swimwear believe that engineering a tiny swimsuit is more complicated than designing a dress.
The trend to shop for crush-free, breezy fabrics like silk, lycra-silk, chiffon-silk, crepe and interesting blends has seen an upswing.
Foreign tourists at Indian beaches, increasing preference for beach destination weddings, etc. are also emerging as a market opportunity for Indian beachwear designers making the resortwear market a strong and independent industry today.
The trend to shop for crush-free, breezy fabrics like silk, lycra-silk, chiffon-silk, crepe and interesting blends has seen an upswing.
Foreign tourists at Indian beaches, increasing preference for beach destination weddings, etc. are also emerging as a market opportunity for Indian beachwear designers making the resortwear market a strong and independent industry today.
