Spring/Summer'18 Fashion Trends

The spring/summer 2018 fashion trends are nothing if not bright, bold and Extravagant prints. 

Discover S/S 18's fashion trends, from colours to prints, key pieces to new details:-

Colors:

Match summer brights with summer brights and, duh, more summer brights. 

Soft Neutrals / Pastel Shades / Pale on Pale / Natural Colour / Muted Texture / Faded Softness / Delicate - Report by PatternBank

Outfits:

The baggy look dresses had been welcomed this season.In these sunny days black string bikini is funky and easy to wear.

JumpSuits:

Jumpsuits are going to be a staple item in our wardrobe this spring. There’s going to be one for every taste and body shape. 

Print on Print:

To remain in the theme of mixing and matching, another trend we are loving this spring/summer 2018 is the mixing of different prints and patterns in the same outfit.

Scarves:

Sophisticated Scarf Placements, Enlarged Scale, Asymmetrical Tropica Scarf Prints, Striped Scarf Borders, Solid Colour Fills- Report by PatternBank

Internet and Textile Industry

In today's age, it's sometimes easy to forget that the internet is not just for networking and entertainment. It has a purpose and a vast reach; when used correctly, the internet has the potential to educate, transform, and drive change.

The retail sector in Textile Industry is the evident example of this.

With the help of SEO you can increase your value to millions of people through online without going here and there for brand promotion.

87 per cent brands prefer digital marketing,says Digital Marketing Industry Report. Social networking site Facebook was preferred by 89 per cent brands for taking up digital promotion, while search giant Google came second with 78 per cent. 

The online fashion sales have been increased by 185% and will continue to increase more.

Fashion trends change and they change even faster than the advancements in the digital technologies. 

• Consumer-centric is the Winner:-

              Fashion online marketing in the digital world is all about being informal with potential and existing customers. Business etiquette and polite communication is still important, but consumers are much more attracted to fashion stores that appear more humanly while online interactions. Therefore, a good social media presence is important when it comes to the fashion industry.

• Social Media Continue to Rule Fashion Industry:-

              Social media is the current trendsetter when it comes to fashion.

• Content Marketing is Must for Fashion Industry:-

              Fashion stores and brand have crafted online updates and blog posts regarding their fashion styles and businesses have seen a massive upturn in user engagement.

A JOURNEY FROM PRINT TO DRESS

 

Designing process have a big influence on the final outcome of the style...  it evolves from an initial idea that often is better than imagination.

• Design & Print

The proces starts with the selection of prints per the styling.

• Fabric

The design process starts with the fabric quality.....which depends upon  the Weather of the respected Country as well as the fall of the dress.

• Fabric Cutting

The skill comes into cutting and placement of the print to ensure efficient use of the fabric.

• SEW & ARTISANSHIP

Our clothing Artisans bring the quality by adding necklines and other Accessories like, belt, studs, crystals, laces.

• Finishing

Once assembled, the dresses go through finishing, where they are turned inside out and checked for loose threads, pressed and, finally, packed

UPRISING SWIMWEAR MARKET

 The swimwear market has started pacing with the considerable growth rate of 35% past year to the tune of Rs 1000 to 1200 cr.

• The styles available under high end brands are great with hand embroidered features, luxury beading, hardware features, and so much more.

• The premium swimwear manufacturers and designers focus on the comfort level of premium swimwear as it has a high impact on the consumer’s purchase decision. 

In fact, most of the designers working to make the perfect luxury swimwear believe that engineering a tiny swimsuit is more complicated than designing a dress. 

The trend to shop for crush-free, breezy fabrics like silk, lycra-silk, chiffon-silk, crepe and interesting blends has seen an upswing.

Foreign tourists at Indian beaches, increasing preference for beach destination weddings, etc. are also emerging as a market opportunity for Indian beachwear designers making the resortwear market a strong and independent industry today.

Manufacturing excellence: The only way

With fierce competition in the market, the requirement of low cost products has increased. Unfortunately, cheap labour is not the only requirement to achieve this goal. Cost advantage comes through superior product quality, innovative design, customisation, on-time delivery, technology innovations and finally admirable after sales service. All these factors culminate to customer satisfaction. The ability to deliver on these parameters is what constitutes manufacturing excellence.

The key components of manufacturing excellence are as under:

1. Operational excellence: When we talk about manufacturing, we need to consider that technology is very important in the industry; in many cases, technology is taking over jobs that people used to perform. This trend makes managing quality even more important because we are removing the human ability to control that quality. 

The future of operational excellence for manufacturing is not in words like productivity, efficiency, and standardization. It will be in concepts like growth, innovation, and customization.

 2. Manpower: Manpower flexibility, involving a flexible attitude, multiple skills, and ability to perform a variety of jobs, facilitates uninterrupted work and optimal utilization of resources.The problem faced by the manufacturers is to retain the tailors as they are not paid enough salary because of the advancement in the technology.

 3. Market Intelligence: The apparel industry is very dynamic in nature, as in this industry every season sets off with a new trend. For example:- in Middle East the weather remains the same throughtout the year therefore the demand of production is less but in Europe, the season changes rapidly. There the demand of production depends on the season. There are latest designs and technologies being introduced everyday, which has changed the approach towards merchandising and production. It has become important for apparel manufacturers to adopt the latest technologies and styles of production to establish their credentials in the market

4. Continual Improvement: Continuous improvement is all about leading by doing and empowering employees to make continuous improvement.

To remain competitive in the international market it is important to simultaneously improve quality and productivity on continual basis

How to Alter Your Blouse to Be More Fitted

There's a blouse in your closet but you choose not to wear it since you have put more weight or loose weight? All you need is elastic and the simple sewing skills to have a fitted look in the front and still flowy in the back.

Women's blouses are always in style, whether they are paired with jeans for a casual look, with a business suit for a professional appearance or with a black skirt for more formal occasions. 

1. Knot your button-down shirt, rather than tucking it in. 

Unbutton the bottom of your shirt until you get it to the length you want, then tie the two sides together. It's a great way to accentuate your waist without the bulk and annoyance of tucking in your shirt.

2. Cinch Your Waist-Line

Nowadays, shapeless shirt dresses are also getting popular but they can swamp your beautiful figure. If you want to overcome this problem, simply cinch in your waist-line using a trendy belt or a cute fabric tie. This simple and easy trick will help you draw attention to your waist-line efficiently. 

3. Club it with tube top

Unbotton the top few buttons and club it with contrast color tube top.

4. Wear them with Skirt 

 Buckle them inside the skirt, that way you can have your own fit.

3. Sewing or Tailoring

Take in a shirt by sewing up the arms and back down the body.You can tailor your shirt yourself also.

Don't try to build your wardrobe back up overnight. Dressing well is a marathon, not a sprint!!

END-TO-END FASHION DESIGN : A GUIDE FOR THE FASHION ENTERPRENEUR

End-to-end fashion design: A guide for the fashion entrepreneur

With the growth of e-commerce through platforms like Amazon, Flipkart and Jabong, many would-be fashion entrepreneurs found an opportunity to fulfill their aspirations. While fashion holds the potential to create a successful business, it is not as easy as it seems.

Fuelled by 24/7 social media, celebrity and fickle media hype, consumers' fashion interests are changing more quickly than ever, meaning that product lifecycles are continuously accelerating – making it difficult for fashion retailers to keep pace with the demand.

What to look for in a solution for your fashion business:

·         Research on the right collection:-  A depth research on the right collection as per the market is a key for a successful beginning for any entrepreneur.

·         Fashion forecast :- Forecasting the future demand for particular styles, fabrics and colors is an important aspect of the fashion industry. There are many portal which can guide you for the right kind of styling for the upcoming seasons.

Various methods of promoting the products:-             

·        Weekend markets, beach side shops :-  Beach side shops and weekend markets offers a vast variety of shopping opportunities.

·        Sell at Art Fairs or Craft Fairs :- Selling your clothing line at a street fair will give you instant gratification. The customers pay retail prices and you get the money right away. You also get the interaction with your customer which is deadly important.

·        Sell Online:- You can set up your own online store, of course, or sell on Etsy or a similar site. But beware! Just putting your product up online will not make it sell. There is a lot of marketing involved to get traffic to your site and get your product off the shelf.

·        Sell at trade shows:- Trade shows require a hard-sell approach. When attendees show interest in your booth, approach them immediately and invite them to learn more about your products or services.

·        Sell through Trunk Shows :- Trunk shows for New Designers as a way to sell your line.  The advantage of a trunk show to designers is that you get access to all the customers without having to do ALL the marketing. And even better? You get to meet the customers and get feedback from them re: fit, style, colors etc.

·        Sell to Boutiques :- The great thing about selling to boutiques is that you can really build a relationship with the buyer because she is often the owner. This type of continuity can make you and a retail shop “partners” in this business which can really help in a few ways; if you deliver late one season, for instance, and getting valuable feedback from the buyer about your line.

·         Hire a Sales agent :- Hire a sales rep to distribute your products to different stores.

·        Sell to Department Stores :- Definitely not recommended for new lines. The water is shark-filled and this sales avenue should be avoided until you get your sea legs – after a few seasons