END-TO-END FASHION DESIGN : A GUIDE FOR THE FASHION ENTERPRENEUR

End-to-end fashion design: A guide for the fashion entrepreneur

With the growth of e-commerce through platforms like Amazon, Flipkart and Jabong, many would-be fashion entrepreneurs found an opportunity to fulfill their aspirations. While fashion holds the potential to create a successful business, it is not as easy as it seems.

Fuelled by 24/7 social media, celebrity and fickle media hype, consumers' fashion interests are changing more quickly than ever, meaning that product lifecycles are continuously accelerating – making it difficult for fashion retailers to keep pace with the demand.

What to look for in a solution for your fashion business:

·         Research on the right collection:-  A depth research on the right collection as per the market is a key for a successful beginning for any entrepreneur.

·         Fashion forecast :- Forecasting the future demand for particular styles, fabrics and colors is an important aspect of the fashion industry. There are many portal which can guide you for the right kind of styling for the upcoming seasons.

Various methods of promoting the products:-             

·        Weekend markets, beach side shops :-  Beach side shops and weekend markets offers a vast variety of shopping opportunities.

·        Sell at Art Fairs or Craft Fairs :- Selling your clothing line at a street fair will give you instant gratification. The customers pay retail prices and you get the money right away. You also get the interaction with your customer which is deadly important.

·        Sell Online:- You can set up your own online store, of course, or sell on Etsy or a similar site. But beware! Just putting your product up online will not make it sell. There is a lot of marketing involved to get traffic to your site and get your product off the shelf.

·        Sell at trade shows:- Trade shows require a hard-sell approach. When attendees show interest in your booth, approach them immediately and invite them to learn more about your products or services.

·        Sell through Trunk Shows :- Trunk shows for New Designers as a way to sell your line.  The advantage of a trunk show to designers is that you get access to all the customers without having to do ALL the marketing. And even better? You get to meet the customers and get feedback from them re: fit, style, colors etc.

·        Sell to Boutiques :- The great thing about selling to boutiques is that you can really build a relationship with the buyer because she is often the owner. This type of continuity can make you and a retail shop “partners” in this business which can really help in a few ways; if you deliver late one season, for instance, and getting valuable feedback from the buyer about your line.

·         Hire a Sales agent :- Hire a sales rep to distribute your products to different stores.

·        Sell to Department Stores :- Definitely not recommended for new lines. The water is shark-filled and this sales avenue should be avoided until you get your sea legs – after a few seasons

INDIA AS A HERITAGE OF EMBROIDERS

Indian embroidery takes its inspiration from nature and religion. Themes and motifs have remained as such for centuries. Things till very recently remained the same till the craft of embroidery was commercialized. Even now , the themes and the motifs are same but the production techniques have changed, the requirements have changed.

Historically the embroidery started as a decorative character. Nowadays we frequently see on each and every line be it caps, hats, coats, blankets, dress shirts, denim, dresses, stockings, and golf shirts.

Embroidery in India includes dozens of embroidery styles that vary by region and clothing styles.

Some of them are:-

 1.Blue Mural Embroidery

Blue Mural Embroidery generated from Udaipur,Rajasthan. These are knows as Wall Mural.

2. Aari Work

Aari work involves a hook, plied from the top but fed by silk thread from below with the material spread out on a frame. This movement creates loops, and repeats of these lead to a line of chain stitches.

Aari embroidery is practiced in various regions such as in Kashmir and Kutch(Gujarat).

3. Kantha Embroidery

Naksha is embroidery on many layers of cloth (like quilting), with running stitch. The same type of embroidery can also be found on saris, salwar suits, stoles, napkins, etc.

4. Kashmiri Embroidery

The entire pattern is made with one or two embroidery stitches, and mainly chain stitch on a base of silk, wool and cotton. The base cloth, whether wool or cotton, is generally white or cream or a similar shade

5.Hand Embroidery

Orissa is known for her beautiful hand-embroidered works. The motif designs are varied. The embroidery of Orissa usually have a central motif  made with ‘run’ and ‘Chain’ stitches. As in Bengal the designs are often floral.

HOW TO WEAR SLEEVELESS DRESSES IN WINTER

Winter comes and you have to say goodbye to all those sleeveless dresses you loved all summer. Not so fast! We’ve got a few tricks up our not-sleeved arms for how to wear those beloved styles through the chilliest temperatures. Check out our selection of seasonally appropriate sleeveless styles and layering pieces here, and find out five flawless ways to style the look below.

1.Layers, Layers, and More Layers (It’s Winter!)

What you need to rock this look:

·         Mid-length dress

·         Sweater or denim jacket

·         Scarf

·         Wool jacket

·         Leggings

·         Knit socks

·         Knee boots

    2.The Light Turtleneck
       

J    Just because the temperature fall up a little bit doesn’t mean you have to hide all of your dresses away. All it takes to make them cozy enough is a little bit of layering knowledge. Turtlenecks are back in a big way for this winter, and layering a thin wool sweater under a stretchy dress adds warmth without bulk.

      

    3.Pair it with Blazer or Jacket

        

 For the simplest layering trick, simply add a jacket! It keeps the texture consistent, and cozy. 

    4. SHRUGS

      

    From sleeveless printed spring jackets to elegant evening cape jackets, to jewel toned festive jackets, light weight and rich hued shrugs, you will find absolutely anything and everything here. Add some brownie points to your "Outfit Of The Day" with our finely tailored jackets, coats, capes, tie-ups and draping shrugs!

      

   5. Knitted Dresses

         

        From cool-tone whites to block brights, knitted dresses and party-ready bo

dycon styles are perfect for transitioning from day to play.An elegant sleeveless style made from a softly textured, velvety knitted material with added stretch is perfect for any occasion.

CONFUSED ABOUT WHAT TO WEAR THIS FALL SEASON 2017

CONFUSED ABOUT WHAT TO WEAR THIS          FALL SEASON 2017

Running around in a sundress and flip-flops was fun while it lasted, but now, we're back in the season of autumn colours and high knee boots.  How can you start wearing your favourite fall trends when temps are still topping high degrees? Straddle that hot/cool line ever so carefully. 

Indibala with the immense industry experience gives their opinion on what to wear this fall season.

1.WEAR KNEE HIGH BOOTS WITH YOUR FAVOURITE SPRING DRESS

Back for another run, the knee-high boots status as falls’s staple boot. They feel more fashion-forward and sexier , and look dressier when worn over dresses or skinnies for evenings, or even a cocktail party.

 Wear them with shorts or minis to make them cold weather appropriate; team them with skirts and dresses and you can skip the tights.

2. TRY A LIGHT JACKET WITH SKIRT

The first time you pull out your favourite fall blazer is basically a national holiday, right? Keep yourself from turning into a sweat monster by layering it with jackets. Take out your shorts as opposed to long pants.

3. LIGHT SCARVES

From skinny '70s styles seen at Chloé, to the sweet chiffon bow styles at Gucci, or Burberry's blanket scarves, there's a huge range of styles to choose from and* lots* of ways to tie them.

Chunky, knit scarves aren't going anywhere. Use it as an excuse to infuse some color into your winter wardrobe and opt for one in a color or seasonal pattern.

4. A BLAZER OVER YOUR BARE SHOULDERS

Pair a tank top or a cocktail dress with a draped structural blazer gives a totally warm-weather appropriate combination.  Since your shoulders are practically occupied, make sure to switch your handbag or shoulder bag with a clutch or a cross-body bag, while draping your jacket over your shoulders.

4. KEY COLOURS TO WEAR THIS FALL SEASON

From the standard winter colours you’d expect to see, to some more unusual tones for this time of year.

Green and burgundy have been favorite go-to colors this fall season. The versatile shade of red can be paired with pretty much any other colour in your wardrobe. Burgundy can really make your outfit stand out even on the gloomiest of days.

A dash of autumn colors with beige and burgundy. I hope you enjoy this photo-story and styling!  As always, thank you so much for reading!

Indibala Collections

www.indibala.net

Contact us at :- sales@indibala.net

https://www.linkedin.com/company/5068368/

Breezy Kaftans That Every Wardrobe Needs!!

Who doesn’t like to make a style statement? All of us follow the latest trend and fashion.

One garment that has really garnered the attention of women lately is Kaftan.

In the last several decades, kaftans have become increasingly popular in the Western countries, primarily as a woman’s fashion garment.

The kaftan dress appeals to all tastes as it is simple, adaptable, light weight and can add a touch of the traditional or the exotic into a wardrobe.

1.KAFTANS-PERFECT FOR EVERY SEASON

The kaftan is one of the best fashions to wear for anyone, any season.

For summer, if you have the perfect body, or a few extra pounds, wear a kaftan and enjoy yourself in fabulous style!

Kaftans come in all lengths and fabrics, colors and patterns, solids too, and in all occasions styles.

2.KAFTANS MAGIC

They are perfect for ocassions such as beach, cruise, work and formal events.

They are designed to flow your figure.

Your flaws are hidden and your strengths are highlighted by the beautiful design of the kaftan.

If you are looking for best quality and Latest trending kaftans, then Indibala is the leading name and growing industry in offering a wide range of Wholesale Kaftans.

With immense industry experience, Indibala is offering a beautiful range of Daily wear Kaftans.

This Kaftan is broadly admired among the clients owing to its alluring design, eye-catching colors and optimum softness. We offered entire range in customized options also, to suit the precise requirements of our customers at affordable rates

Yellow silk short kaftan from Indibala Collections featuring a leopard print pattern, a round neck with a long draped sleeves. A draped hem to the back with neck emblishments.

For Entire Collection, visit us at:- www.indibala.net

Contact us at:- sales@indibala.net

HOW TO DRESS SIMPLE BUT STYLISH

There is a theory that no matter what you do in life, you are always communicating something. 

Body language experts have built entire careers on this theory—as have stylists.

They believe (rightfully) that your outfit is not simply a thing with a certain aesthetic appeal; it’s a form of self-expression.

Your clothing says something to those around you, whether you intend it to or not, so it’s best to approach dressing with some form of intention. 

1.FIT IS EVERYTHING

Fit is everything when it comes to style. 

The biggest mistake women make is wearing clothes that don't fit because they don't accept the body they have right now. 

It can be unappealing in terms of your personality.

2.SIMPLICITY IS KEY

When it comes to beauty, style and personality a woman’s beauty is not shadowed by make up and outgoing style, 

when you can truly see her for who she is, in all of her beauty. 

3.NEVER OVEREXPOSE

Classy dressing requires a bit of modesty. If you wish to add some classy statement, keep it balanced.

4.YOU DON’T NEED A LOT OF MONEY TO DRESS CLASSY

Contrary to popular belief, classy outfits don’t have to break the bank.

Invest in good quality basics that fit well,and add some good contrast.

Even old clothes can be elevated with the right accessories.

Cocktail Dresses

You have dresses and then you have cocktail dresses. The difference between the two is that while a dress can be of any kind – casual, formal or ornate, a cocktail dress is more suited for a semi-formal occasion in the evening, usually a cocktail party and hence the name. When thoughtfully paired with a charming piece of jewellery, a cocktail dress can make you stand out in a crowded room and make a lasting impression.

Of late, cocktail dresses have become a rage with the partying crowd, so much that most major brands come out with their line of cocktail dresses season after season. There are a number of reasons that can be attributed to their growing popularity - they are comfortable, they are easy to carry and most importantly, cocktail dresses exude femininity like no other dress can.

Take a look at IndiBala’s new Cocktail Dress Collection.

www.indibala.net

V neck belted work dress. Let the ruffles do the talking. Our manufacturers have work finely on this dress that makes it simple and elegant.

Pair it with a black clutch and high heels. . Also love the cut/shape- it's a good length, the v neck elongates.

Chic cocktail dresses are featured on its short dress length style. The relatively sexy gowns are popular for western cocktail parties, but it mixes carefree spirit as well.

With the staples taken care of, another must have is a lace dress. Lace dresses are elegant, swanky and never go out of fashion. It is a full sleeves cocktail dress with a delicately embroidered bodice.

The figure skimming silhouette is finished with a flattering v-back.
Charming slim line nobal blue short dress.Cutout at back with a high neckline.
Sleeveless beaded cocktail dress with lace applique bodice.Always look unique and special in any gathering or a party with this adorable dress.